PR firm raises profile with move into the city

One of Wales’ leading public relations agencies has responded to the challenges of the economic downturn by investing in a move to new city-centre offices and expanding its team.

Working Word PR, has established its new base at the landmark South Gate House, next to Cardiff central railway station.

The move follows the steady expansion of its team during 2008 and its achievement of the title ‘Outstanding PR Consultancy of the Year’ in the recent Chartered Institute of Public Relations Cymru Wales PRide Awards.

Said managing director Eoghan Mortell: “Experience has shown that demand for PR services can increase significantly during a recession because businesses need to raise their profile in order to capture a bigger share of shrinking markets.

“In addition, PR is regarded as a cost-effective element of the marketing mix, so many organisations invest more in PR during times like these in order to make their budgets go further. We have built a very strong and versatile team and we see a good opportunity to keep moving forward, despite the current difficulties in the market,” he added.

He said the move to a more central location would not only enable the agency to serve clients more effectively, but would allow Working Word to become a lower-carbon operation.

“At our previous offices we had thirteen people coming to work by car each day. That’s been reduced drastically with the vast majority now coming in by train, by bike or on foot,” he added.

Robert Chapman, commercial property specialist advised Working Word PR on the acquisition of this office space, while Ben Bolton of Cooke & Arkwright acted for the landlord.

Said Ben Bolton: “This central location has always attracted good quality tenants such as Working Word.  We are pleased to welcome them to the building where we still have a limited amount of space available between 2,000 sq.ft to 8,000 sq.ft.”

Robert Chapman commented:’ A property move can make a big difference to businesses in terms of profile, positioning and ability to attract and retain high quality staff. We are delighted to have achieved a successful result for Working Word.’

Working Word PR was established in 1999 and now employs 13 professional staff targeting audiences across Wales and the UK on behalf of leading-name clients from the public, private and not-for-profit sectors.